Task 3
Define your brand
This is my logo, you will have seen it popping up all over my blog last time round.
I like my logo a LOT! It was made for me by my amazingly talented brother.
So I originally asked him for a watercoloury...(yeah that is a word)... logo because I am a artsy person and I liked the splashes. However I think the way he has created it looks more like powder that paint and i think that is much better fitting to my profession.
It is simple in design and also just stating "make up artist" doesn't pigeon hole me into a specific type of make-up so I can use it for everything which is particularly useful.
It is black because I obviously love black I'm not a very colourful person I gave James the option of pink or blue to go with it... he chose pink. Also the limited colours mean I can use it on pretty much everything.
Press release
I will be handing in a physical copy of my press release separate to this blog
The press release explains the type of work I do and what
will be on display it gives details of my exhibition and shows this open
invitation for existing clients, potential customers or employees would be a
great opportunity to network as they can physically see my work and interact with
me in person.
Business Card Design
I love my business card (thanks for the help getting my logo on it Martyn) I think it is very effective! The image I have selected is a very sticking one, it is my favourite of the year. I think it shows what kind of work I like to do and the standard I can achieve. I would use this image for any specail effects type jobs i would like however for things such as weddings/pearties/events etc. I would use a different image.
The back of each card would remain the same
Postcard Sized Flyer
My postcard flyer would have the same image as my business card and also a close up of the same project in which you can see more detail of the face. Again I think this is effective. I have kept the black border form my card and logo on the front in order to continue my brands identity.
Online Portfolio
I have already received alot of comments on how effective my online portfolio is. It is simple and minimalistic and shows a vast rang of my work.
Having a physical portfolio is great however really you can only show it to people that have requested to see it say, in an interview, Having an online portfolio is extremely helpful for marketing myself! It expands who can view my work, it can be viewed by anyone on the internet and i can send links to people to view it.
Physical Portfolio
I will be handing in my physical copy of my portfolio separate to this blog
I feel my marketing collateral is very effective. It is all
simple, professional, showcases my best work, and its tied together by logos,
colour and layouts giving me a strong brand identity and therefore promotes my
business well.
I'm really happy with
my marketing collateral and look forward to handing them out at the exhibition
and show.
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