SWOT Analysis

Task 1 

Well I thought hay maybe I don't have to write anything for this task because I am a complete swot, unfortunately that is not what a SWOT analyse is :/ 

So what actually is it?

Well it's an acronym for STRENGTHS WEAKNESSES OPPORTUNITIES THREATS. The Idea is that acknowledging each of these allows you to evaluate and identify internal and external factors taking the advantage of strengths and opportunities and minimise weakness and eliminate threats all of which will effect the success of your business venture. 

Apparently it was invented by this guy Albert Humphrey a business and management consultant  (however Humphrey doesn't claim that he did create it, didn't put that in your little Power Point did you Martyn)

So the origins of SWOT analysis are not entirely known , so if anyone ever wants to make an unbelievably boring film there is the storyline, and if they did I'll be damned if they don't pick Wallace Shawn to play old Humphrey here 

Anyway let's back to the point shall we? So SWOT analysis

Strength: characteristics capabilities and existing or potential resources that give you an advantage over others

Weakness: any existing or potential force that could serve as a barrier and put you at a disadvantage to others. 

These two parts of the analyses are internal meaning that these can be altered by you, the next two parts are external meaning you don't control them 

Opportunists: any existing or potential force external to you that can be exploited to your advantage

Threats: elements external to you that could cause trouble for your business 

Admitting your faults is not always early but identifying them gives you a chance to change. Right then let's do my swot a analysis as a make up artist right here right now. 

Strengths:

Prosthetics 

Textiles and costume 

Detail orientated. 

Great focus 

Ability to work to deadlines 

Personable

Weaknesses: 

Only two years of training

Don't like Bridal & Fashion make-up

Don't Style hair

Travel - I don't drive 

Not so hot on negotiating skills 

Opportunities: 

Learning to drive 

More training

Moving to a location with more work opportunities (i.e. London) 

Joining a trade union and/or Databases for make-up artists

Increase advertising during particular seasons ( Halloween, Christmas or Prom and spring time for weddings) 

Enter competitions/ Exhibit/ Network at Industry events

Threats: 

Technology, advances in CGI and special effects 

Economy 

Cost of make-up for kit rising 

No financial backing 

Sporadic income 

Moving location has added expenses 

Competition in the area from current class, existing Muas and the future students on the course