Task 2
What is a unique selling point (also known as a unique selling proposition)?
Well put simply a unique selling point basically
what makes you, you. It's the factor that differentiates you and your service
from your competitor. This is especially important when your service is similar
to those around you so you need to know what makes yours unique
So
how do you figure it out...
Put yourself in your customer's shoes what do they
want from you?
What
could make them come back again and again and ignore your competition?
Also
look into your competition see what they offer?
What features of your
business jump out at you as something that sets you apart?
It requires a bit of
soul searching.....I however, don't have a soul so I asked someone that does, The
beautiful Ellie Baskerville.
She knows my work and how I work better than anyone
else and so she said that.....I have an unrivalled attention for detail and
creating unique characters - that I am committed to producing work that is
original.
Isn't she nice =)
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