Sunday, 21 June 2015

Lets take a look at some shows...

Task 1 


International Make-up Artist Trade Show (IMATS)

 


"Education and versatility are key to a career in make-up artistry, and IMATS London provides that in abundance. Established in 2002, this show gives you the tools you need to grow  as an artist in theatre, film, TV, fashion and editorial. Classes often range from age-make-up applications and red-carpet glamour to body painting and beards. Looking to stock your kit? Top exhibitors will be on hand for all your needs."
This is a tricky one as it seems to fall in both categories as it is an exhibition with many stalls where businesses and artists display their work/ promote themselves/ sell product handing out flyers business cards etc. but also it  also has a live show element as there are several stages on which artists demonstrate their wok on models on stage  
large images or work shown with live models and even stage recreations or even stage makes of new pieces






The United Make-up Artists Expo (UMAE)
http://www.umae.co.uk/
" At United Make Artist expo (UMAE) it is our ethos to support the industry, by generating a platform for the professional and aspiring makeup artist from around the world, within a family networking atmosphere.  Alongside education seminars, expert demonstrations and one-to-one interaction with the icons of the TV, Film and Beauty industry, we provide opportunities to meet and liaise with the best in the business. Our guest speakers don't just speak on stage, they mingle and chat with the attendees on show floor throughout both days."
is also a similar style to IMATS though it is on a smaller scale and is more exhibition based with small seminars rather than live shows on stage. There are stands where brands and artists display sell and advertise themselves/products or their businesses again, handing out flyers business cards etc.






Damien Hirst
Tate Modern: Exhibition




This exhibition is perhaps the most bizarre experience of my life It brought together twenty years of Hirst's work. It features an array of different things sharks in formaldehyde medicine cabinets and paintings made of sports. Only in a Damien Hirst exhibition could you be appreciating a room of butterflies flying around you only to move on to be facing a glass case which within it is a decapitated  rotting cow's head surrounded by flies.


With such a collection of random pieces it is hard to explain how these are exhibited and how the correlate to each other. despite being a parts of different collections the exhibition flows considerably well due to its clean smart simplistic display. the rooms walls remain white throughout and the pieces have vast amount of space between them in order to allow you to focus on each piece individually.
The exhibition features work such as The Physical Impossibility of Death in the Mind of Someone Living 1991, In and Out of Love and Pharmacy 1992


Sunday, 7 June 2015

Taking a Gamble

Task 2 

So there is a task on this brief that says "Within your plan research and explore the possibilities of marketing materials and define suitable marketing techniques appropriate to you business both paid for and free. Discuss how theses could be used to promote your business (could include posters; flyers ;badges; promotional gifts; Press release; web site; online portfolio; use of social media; YouTube)"

Now call me crazy but, I really do think I have covered this topic to death already....


So when I asked Martyn (Uni lecturer/Buttons/Cowboy boot fanatic) If I actually had to re-do it despite going into alot of unnecessary detail last time and he said and I quote "Chloe, I'm sure an intelligent girl like you could work out the best course of action." and what do intelligent girls do? not repeat spend time repeating themselves on a subject they have already explained at great length when they have little more to add to it. 

Please refer to my previous blog posts for this part of the brief 

Fingers crossed I have done the right thing here =)



Saturday, 6 June 2015

Shows and Exhibitions

Task 1

Shows & Exhibitions


An Exhibition and a show, no matter how different they are, both have the same primary goal to showcase work and demonstrate skill. With the aim to promote business and build business relationships.

An Exhibition is a cohesive and organized presentation and display of a selection of work, art and artefacts. Exhibitions usually occur within museums, galleries and exhibition halls, and commercially focused exhibitions such as fairs and trade shows. The audience are free to wander around the event.

Some of the benefits of a static show are:

It enables you to meet and network with people face to face that matter to your business. It is a great platform for meeting new customers/employers/suppliers etc.

When exhibiting in a group it allows you to check out your competition and how you compare.

Being static it allows people to see your work longer than a live show.

however a negative is that your audience will not see a complete look. 

Some of the benefits of a live show are:
It is much more interactive than an exhibition.
The audience get to see a the full look on a model as intended, instead of in parts displayed at an exhibition.
The audience get to see the look in movement. 
However a negative of a live show is that you cannot network like you would at an exhibition 

Unique selling point (USP)

Task 2

What is a unique selling point (also known as a unique selling proposition)?


Well put simply a unique selling point basically what makes you, you. It's the factor that differentiates you and your service from your competitor. This is especially important when your service is similar to those around you so you need to know what makes yours unique

So how do you figure it out...
Put yourself in your customer's shoes what do they want from you?
What could make them come back again and again and ignore your competition?
Also look into your competition see what they offer?  

What features of your business jump out at you as something that sets you apart?

It requires a bit of soul searching.....I however, don't have a soul so I asked someone that does, The beautiful Ellie Baskerville. 

She knows my work and how I work better than anyone else and so she said that.....I have an unrivalled attention for detail and creating unique characters - that I am committed to producing work that is original.

Isn't she nice =)