Trade Shows

Task 1 

As I previously mention trade shows (make-up shows, hair and beauty shows) are a unique opportunity to advertise and network with people in your industry all under one roof, face to face. You can learn new tricks and meet well-known make-up artists. you can buy products from specialised companies (often with a significant discount ).

A lot of these shows also hold competitions, Competing in a competition like this can give your career a huge boost and may gain you job opportunities and open doors for you as a make-up artist. Your work will be seen visitors as well as the leaders in the industry attending the shows.  

There are many shows across the world, but here are a few popular ones in the UK:

UMAE (UNITED MAKEUP ARITISTS EXPO)

"At United Make Artist expo (UMAe) it is our ethos to support the industry, by generating a platform for the professional and aspiring makeup artists from around the world, within a family networking atmosphere.  Alongside education seminars, expert demonstrations and one-to-one interaction with the icons of the TV and Film industry, we provide opportunities to meet and liaise with the best in the business. New and seasoned veterans alike are able to learn from the Masters the latest techniques and products available to pursue/continue their careers. Working closely with our exhibiting partners and the professionals, UMAE encourages and takes onboard feedback and discussions.   In acting together and sharing in the development of the show, we are committed to continually evolve, incorporating the latest innovations, techniques and ideas.  We strive to give you"

IMATS (ITERNATIONAL MAKE-UP ARTIST TRADE SHOW)

"Education and versatility are key to a career in make-up artistry, and IMATS London provides that in abundance. Established in 2002, this show gives you the tools you need to grow as an artist in theater, film, TV, fashion and editorial. Classes often range from age-make-up applications and red-carpet glamour to body painting and beards. Looking to stock your kit? Top exhibitors will be on hand for all your needs."

OLYMPIA BEAUTY

"Olympia Beauty 2014 is one of the UK’s leading trade beauty events, trade only and will comprise of many of the UK’s top brands. The Olympia Beauty show enables professionals to network with the right people and see everything there is to see in the world of beauty, all under one roof. To seek the latest innovations, whilst being updated on forthcoming beauty trends and education. Olympia Beauty welcomes all trade professionals including salon owners, buyers, make-up artists, nail technicians, spa professionals, students and peripheral industries."

THE PROSTHETICS EVENT

"It’s an educational and shopping event for people interested in prosthetics, make-up FX and related fields, and their use in everything from major film and television productions to scare attractions and cosplay. It will cater for professionals, students, hobbyists and fans alike. The schedule will comprise a full day of demonstrations and educational classes in the main lecture theatre, smaller scale demos and classes on stands, sale of products, materials and smaller scale prosthetic works. The ‘Monster Mash’ Exhibition will be in its own space showing prosthetic creatures and make­up FX by various artists, as well as featuring a number of high profile ‘artists in residence’ practicing their crafts."

I have previously attended IMATS and found it very interesting to talk with people in the industry, buy products and watch demos.The UMEA in April and IMATS in July are currently being planned as trips on my course so hopefully I will go to all the shows that I have listed here in 2015. I will also be sure to take my business cards with me, in order for anyone I network with to contact me.