Task 1
Social Media is probably the most
popular and fastest growing way to advertise yourself no matter what your
profession or service. there are so many platforms available Facebook, Twitter,
Instagram, Tumblr, Pinterest and YouTube are the most popular and are all free
and very easy to use. Connecting with people all over the world making it
easier to spread your name and work.
I am going to start the subject of
social media by looking deeper into Facebook. So what is it? Facebook is a
social media network that allows users to create a profile this allows you to
post photos, statuses, videos, share links even play games. Adding other users
as "friends" allows you to connect with their profile and you will receive
updates from them through a "news feed" it also allows you to comment
on their posts and message each other. With around 757 million daily
users internationally its easy to see why Facebook has rapidly become a great
platform for business.
Facebook has many advantages.
Your Facebook page will
have its own web address making you more discoverable.
It keeps you and
your customers connected. Allowing you to message one to one or addressing them
all through statuses and sharing posts with them.
Displaying your
portfolio through uploading pictures.
You have the option
to pay for an advert for your page, create the advert, choose specifics for target
audience, select a budget and the duration of the advert.
the "Insights"
option allows you to have a better understanding of your customers and your marketing activities. firstly
there is an overview of Page Likes, post reach, and overall engagement. It will also show
you the growth and loss of likes both organic and gained through paid adverts,
and the number of people your Page is reaching every day
So Facebook is
sounding like a brilliant option but as with everything else it does have its disadvantages.
Although your page has a specific address
that you can give out personally to people to find you, there is an endless
list if you just type make-up artist into the Facebook search. This makes it
hard for people to find you if they have never been in contact with you before.
Advertising costs money.
The internet is full of negativity some people may use your Facebook page as a venue
to write offensive comments or post spam. Even Mark Zuckerberg the creator of Facebook is not immune to internet trolls.
It is time consuming,
although easy to access and can be done on the go through use of apps, utilizing a Facebook
page to its maximum can take a while. It is hard to always keep up with posts
and to properly manage a Facebook page.
No comments:
Post a Comment