Social Media.

Task 1

Social Media is probably the most popular and fastest growing way to advertise yourself no matter what your profession or service. there are so many platforms available Facebook, Twitter, Instagram, Tumblr, Pinterest and YouTube are the most popular and are all free and very easy to use. Connecting with people all over the world making it easier to spread your name and work.

I am going to start the subject of social media by looking deeper into Facebook. So what is it? Facebook is a social media network that allows users to create a profile this allows you to post photos, statuses, videos, share links even play games. Adding other users as "friends" allows you to connect with their profile and you will receive updates from them through a "news feed" it also allows you to comment on their posts and message each other. With around 757 million daily users internationally its easy to see why Facebook has rapidly become a great platform for business.

Facebook has many advantages.

Your Facebook page will have its own web address making you more discoverable.

It keeps you and your customers connected. Allowing you to message one to one or addressing them all through statuses and sharing posts with them.

Displaying your portfolio through uploading pictures.

You have the option to pay for an advert for your page, create the advert, choose specifics for target audience, select a budget and the duration of the advert.

the "Insights" option allows you to have a better understanding of your customers and your marketing activities. firstly there is an overview of Page Likes, post reach, and overall engagement. It will also show you the growth and loss of likes both organic and gained through paid adverts, and the number of people your Page is reaching every day

So Facebook is sounding like a brilliant option but as with everything else it does have its disadvantages.

Although your page has a specific address that you can give out personally to people to find you, there is an endless list if you just type make-up artist into the Facebook search. This makes it hard for people to find you if they have never been in contact with you before.

Advertising costs money.

The internet is full of negativity some people may use your Facebook page as a venue to write offensive comments or post spam. Even Mark Zuckerberg the creator of Facebook is not immune to internet trolls.

It is time consuming, although easy to access and can be done on the go through use of apps, utilizing a Facebook page to its maximum can take a while. It is hard to always keep up with posts and to properly manage a Facebook page.

Although I have a facebook set up I don't use it as often as I would like! My new years resolution is try to keep my facebook up to date!