YouTube

Task 1 
 Moving on to something a little bit different. YouTube, though it is a social media network, it is very different to things such as facebook and twitter in the way you add your content and engage with people, but with 6 billion hoursof videos watched monthly on and access to more young adults than any tv network, it really is a platform worth considering in a social media marketing plan.

The first step to appropriately promoting yourself on YouTube is to set up your personal profile. if you have a Google+ account you can use this and they will be linked. Once you have created a page fill out your profile. we have talked in previous posts about the importance of selecting a username, your channel name will appear in the search, in channel suggestions, and in channel browse. One of the most important things to complete a description of your channel, introduce yourself,  your name, What do you do and what kind of videos you will be posting try using keyword in your description as this is how who search on certain topics will be able to access your channel

If you regularly publish videos, people will be more likely to subscribe to your channel. As a make-up artist you can use YouTube to publish videos of all sorts of things to help get your name out there, such as tutorials, beauty tips, product reviews and backstage videos of shoots etc. It can really help to create a following for yourself as a professional make-up artist.

Consider the following in order to have a successful YouTube channel… During tutorial it is essential to have good lighting so that your work is shown in the best possible way.  Speak clearly and try to make steps in tutorials as clear as possible. Invest in an actual video camera rather than a webcam, this will dramatically improve the quality of your videos making it easier on the viewers and again showing your work at its best. 

Advantages of using YouTube 

• Making and uploading videos to YouTube is completely free to do.

• The vast audience, your video has the potential to be seen around the world. you can also target your videos for local searches if you have a small business.

• If your videos become very popular YouTube may make you a partner on YouTube which means you will be paid when you make videos.  

• If your videos are popular enough they could potentially go viral which means thousands of other people will be sharing your video with their people. also Anybody can then embed YouTube videos on their websites, blogs etc. which opens up your videos to even more viewers.

• It allows you to demonstrate Your Expertise and lets you show your personality more than just written text and uploading photos

Disadvantages of using YouTube

• YouTube run advertisements on your videos which can hurt your brand.

• With YouTube you can't upload your company's logo on your video.

• YouTube can shut down your account at any time, for any reason or remove your video.

• There and there is no restriction on comments  (language, racial slurs, violent threats) and people can be extremely negative and judgemental. Just recently one teenage boys comments on his video comments on his youtube led him to suicide. 

What kind of successs could youtube actually bring you.

It is clear from the success of some youtubers that it is a great platform to use for exapmple Zoe Sugg or 'Zoella' as she is known is youtuber blogger/vlogger. Click the picture to see her youtube channel.

She has has more subscribers than Beyonce (6,856,610 subscribers) and is now living off the money she earns from her YouTube account and has recently (through her YouTube fame, Her channel was the 4th most popular channel in the UK in 2014) released her book 'Online girl' which became the fastest selling debut novel.

she has also won award such as

2011 Cosmopolitan Blog Award in the "Best Established Beauty Blog"          

2012 Cosmopolitan Blog Award "Best Beauty Vlogger"

2013 Radio 1 Teen Awards "Best British Vlogger"

2014 Radio 1 Teen Awards "Best British Vlogger"

2014 Nickelodeon Kids' Choice Award for "UK Favourite Vlogger"

2014 Teen Choice Award for "Choice Web Star: Fashion/Beauty"