Task 1
So I don't know about you, but, I really have
had enough talking about the internet. So what do ya say we take a look at some
stuff in the real world for a while? What else can you do in order to advertise
and promote yourself?
Networking assists you in marketing and
advertising yourself. In the real word as opposed to online will play a part in
every industry, but it is very important as a makeup artist after all a key
part of being a makeup artist is your personality. It's not the same as a
designer who does their work through a computer, a Makeup artist is amongst
people and it's important for clients to see that you have desirable personal
attributes as well as makeup skills.
If
you build up a rapport with other makeup artists when they are fully booked
they are more likely to refer the client to you, this is a great opportunity to
gain more customers outside of perhaps your normal reach. It also good to
network with other creative's such as models who may request you as their
makeup artist on shoots and photographers as they may offer you jobs.There are also contacts outside of creative professionals
that would be beneficial to you networking with
local businesses that can open doors to you.
Event planners and Wedding Planners are always worth
networking with as finding a hair and makeup artist can be essential to
completing their plans. Bridal businesses such as local Bridal
Shops, Accessory Shops, Photo Studios and even Bakeries that make
wedding cakes can be of great benefit as a free way of
advertising yourself, they pass out your information to their
customers and in exchange, you give their information to your clients.
Beauty Salons and
Beauty Supply Stores are a brilliant contact, ask them f they
could refer clients to you and pass on your business card. Or display in the
front of the salon or till area Beauty supply stores may be interested in
hiring a freelance makeup artist to perform in store demos.
Makeup artists often think to contact beauty salons but
often but a not so obvious connection to make is to contact Department
Stores can also open a door as some companies send freelance makeup artists
to the store and also hold events such as in-store fashion shows. Contact the human resources department or
store manager.
Other ways of networking rather than just contacting a business would include:
Work for local
fashion events or Contact local
charities out if they are holding any fashion
fundraisers and offer to do the models make to gain exposure and in
return for being able to hand out business cards or flyers
Wedding Fayres are a great place to go to find clients,
handing out flyers and business cards, or having a stall yourself to
demonstrate your bridal makeup also attendees may also receive 'goodie bags'
from the event which you can add your card too
Weddings if you
are doing a brides makeup, it
is a great opportunity for you to network. you can talk to the bridesmaids
and the rest of the female wedding party
offering your services to them for the wedding or handing out business cards
for use at future events. You may even be recommended to other bride to bes.
similarly Parties of friends and acquaintances can also
be a chance to network and gain job opportunities. talk to people about your
profession and offer out business cards.
attending events and trade shows, I will
talk about these more later.
Whenever you are networking or taking part in any of these
events it is important to have some form of business card or flyer on you at all times, as this is how you will be contacted
after the events.
It is also important to remember, when networking taking part
in events or working on clients, that word of mouth is the most powerful
advertiser it can make
you or break you as a freelance makeup artist. If your clients are pleased with
your skills, your level of professionalism, how you conduct yourself and your personality
they will be sure to tell others and it will spread giving you more exposure
and essentially more job opportunities. On the other hand if they are not
pleased they are likely to spread this too and you will have a bad reputation.
